< ART DIRECTION & CAMPAIGN >

Brand: Xayn

CAMPAIGN: DISCOVER BERLIN

Situation: I realized the product had a weak connection with the target audience because it was too technical and cold.

Task: Create one campaign to build stronger personal relations with the users.

Action: My thought was to identify each neighborhood with different actions and typography styles, connecting them to their historic backgrounds.

Results: + 250% awareness

Campaign Overview

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Full Campaign

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< ART DIRECTION & CAMPAIGN >

Brand: Xayn

CAMPAIGN: DISCOVER IN REAL LIFE

Situation: The app usability wasn’t completely clear.

Task: To teach the users how to explore the product features better.

Action: Create a mixed campaign to increase engagement.

Results: + 320% engagement

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Full Campaign

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< ART DIRECTION & CAMPAIGN >

Brand: Xayn

CAMPAIGN: FEATURES ON THE TABLE

Situation: The product environment was too cold and boring.

Task: What can we create to expand creativity and joy?

Action: Create a stop-motion campaign with colorful scenarios.

Results: + 380% impressions

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< ART DIRECTION & CAMPAIGN >

Brand: Xayn

CAMPAIGN: UPPER SHOOTING

Situation: The brand was releasing a brand new app, a news reader.

Task: We need to show and educate the users to increase traffic.

Action: Create a video campaign focusing on experience.

Results: + 410% traffic

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Full Campaign

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< ART DIRECTION & CAMPAIGN >

Brand: Xayn

CAMPAIGN: BEYOND THE JOB

Situation: The client wanted to show the new employer branding benefit,

Task: We need to inform you that the company now has only 4 workdays a week.

Action: To build connections internally and externally one “behind the scenes” campaign was created.

Results: + 490% engagement

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Full Campaign

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< BRANDING & DESIGN >

Brand: Chandon

Situation: The brand needed to be more playful and dynamic.

Task: I needed to create a new visual identity rich in elements and versatility.

Action: A new visual identity and applications were created to strengthen visibility.

Results: + 160% awareness

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< BRANDING & DESIGN >

Brand: Die Stories

Situation: A new content production brand was being released in the market.

Task: I needed to create a new visual identity rich in elements and versatility.

Action: A new visual identity and applications were created to strengthen visibility.

Results: + 260% awareness

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< BRANDING & DESIGN >

Brand: Cushman & Wakefield

Situation: The product brand needed to outstand and compose the umbrella.

Task: I needed to create a new visual identity rich in elements and versatility.

Action: A new visual identity and applications were created to strengthen visibility.

Results: + 190% awareness

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< BRANDING & DESIGN >

Brand: Mondelez International

Situation: The product brand needed to be more playful.

Task: I needed to create a new visual identity rich in elements and versatility.

Action: A new visual identity and applications were created to strengthen visibility.

Results: + 210% awareness

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< BRANDING & DESIGN >

Brand: Xayn

Situation: The product brand needed to outstand and be bolder than previously.

Task: I needed to create a new visual identity rich in elements and versatility.

Action: A new visual identity and applications were created to strengthen visibility.

Results: + 320% awareness

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< MARKETING & STRATEGY >

Brand: Kauf Dich Glücklich

Situation: There was already a brand, but no branding.

Task: Do market research, create the brand strategy give personality to it.

Action: Create a solid brand strategy to engage new prospects.

Results: + 250% engagement

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< MARKETING & STRATEGY >

Brand: Mondelez International

Situation: There was already a brand, but no branding.

Task: Do market research, create the brand strategy give personality to it.

Action: Create a solid brand strategy to generate more visibility for the company.

Results: + 310% awareness

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< MARKETING & STRATEGY >

Brand: Sheraton

Situation: There was already a brand, but no branding.

Task: Do market research, create the brand strategy give personality to it.

Action: Create a solid brand strategy to generate more visibility for the company.

Results: + 330% awareness

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< MARKETING & STRATEGY >

Brand: Warner Bros

Situation: There was already a brand, but no branding.

Task: Do market research, and create the brand and social media strategy.

Action: Create a solid brand and sm strategy to increase traffic.

Results: + 160% page clicks

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< MARKETING & STRATEGY >

Brand: RedBull

Situation: There was already a brand, but no branding.

Task: Do market research, and create the brand and social media strategy.

Action: Create a solid brand and sm strategy to increase traffic.

Results: + 190% page clicks

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